Kai Wilson-Viola writes under various names, and in all genres. Co-founder and webmistress of the IAG site, she writes content on request of members.
She has written several books including the Ten Hour Marketing Plan and 12x12 - tutorials for social media.
When not writing, she can be found maintaining sites, designing themes, managing a charity called the Less than Three foundation, gaming, knitting or reading.
New releases require a lot of the work and changes the ten hour marketing plan. So, here’s suggestions of a change to work well on your ten hour plan.
• Start building out your blog posts – talk about other books If there are best books in (your genre), that you enjoy, talk about them. Post about your new book and talk about everything you can think of – research, your cover, your discoveries. Share the joy and pain of getting the books done. • Set up your book on preorder when you do your cover reveal Pre-orders give you a place to start from and gives you a chance to build a readership. Remember, if you’re going to lower your price after publishing (for example the first week release at $0.99 or $1.99), then no matter when people order, they’ll get the book at the cheapest price after their order. Even if you raise it, those that order first can be rewarded by getting the book at a lower price. • Guest blog Ask your readers and author friends if you can guest blog. Focus on the places that your readers will be. Google blogs that would be read by your target market, and see if they accept guest blogging about books. • Newsletter swaps are another way to do so There are currently lots of groups for people to request newsletter exchanges. Remember though to be fair – if you’re a new author, don’t expect the bestseller authors in your genre just to open up their newsletter to you. They might, but if they don’t, do not choose to criticise. It’s everyone’s choice to offer space to their readers and it’s their reputation on the line. • Teasers, teasers, teasers Separate the teasers that you like the best and use them to promote your book. Head on over to Canva and use the free options and create eye-catching items, and memorable pieces of your book. Think about looking into podcasts or vlogging if you’re feeling bold. You can also generate different cover styles at Adazing. • Give away arcs to your advance reader team The best time to do this is a month before your book is out, but you can do so any time up to the actual release. • Set up book giveaways Choose books close to yours to attract readers and plan a great book giveaway. Reward authors in your genre too, by promoting them, as goodwill is often the simplest way to get into shared promotion projects, and it’ll show your readers that you are engaged in the community. Let them know that you’re promoting their books in a giveaway, and they may share too. • LAUNCH book! Give it a few days till your rank settles, raise the price if you had it lowered, and then decide your next moves. • PROMOTE– Back to the ten hour marketing plan!
In 2011, when IAG was formed, one of the biggest questions everyone had was marketing. All of the questions focused around how to make the most of writing and marketing at the same time, and from that, a project called ‘the ten hour marketing plan’ was designed, mostly based on the answers I’d given others with questions asked on the board.
Over the years (2014, 2016, 2018) we’ve updated it in minor ways, but with the release of other materials that grew from it imminent, I thought it was time to do a full explain and update. The original primer was basically designed around taking three pillars of marketing, and how myself and other mods talked about using the content that we’d set up, and how long it took. It was originally a sort of ‘day in the life of marketing a book’ but as it turned out it was close to ten hours a week, we shared it as that instead.
The new update removes Klout, as it no longer exists as suggested, and talks about a few items that we have found more useful since. If you’ve got variations, or questions, we’d love to hear them!
A Ten Hour Marketing Primer – 2018
Author’s note – the ten hour marketing primer is not designed to be used without adjustment. You do not need to follow our plan exactly, but it is a tried and true method for limiting the time you spend marketing, while maximizing results.
How do I promote in 10 hours a week? So…I keep giving people this mythical 10 hours a week number and saying ‘I do all of my promotion in 10 hours a week, more or less’.
And I do. So I thought I’d share my basics.
Schedule your writing time – some people are more productive in the morning, those with day jobs or kids may need afternoon or evening. It’s absolutely critical you work out this step however, because you don’t want to be doing work
Schedule your marketing time. I do this by:
Facebook sweep – I spend 10 minutes sweeping FB for anything interesting to share to my page. If I find something neat I either post it, or queue it. I fill my content usually by Wednesday for one of my author pages. I’m just picking up doing the second one now. I do this four times a day (40 mins total)
Blog posts – 30 mins. I write a blog post daily, but you should do a post at least once a week. (1hr 10 mins) Keep it somewhat short and as interesting as you can. (Examples, inspiration for books, prospective cover art, your writing process.)
You can also guest blog – http://indieauthorgroup.com is one of many sites that accepts a guest blog. Read the guidelines, and be aware of the style, editorial expectations and other rules surrounding that – it’s easiest to manage that way, and means you’ll get more yesses than nos. Some guest blog positions pay – most don’t, and that’s ok. If they are making money from you in a meaningful way, or are a huge website, you can try to negotiate, but most guest blogging posts are designed to introduce you to the site’s readership, so you shouldn’t expect pay, that’s normally a bonus.
Twitter – 10 minutes, three times a day. I retweet interesting stuff. (1 hr 40) MONDAYS – head on over to #mondayblogs, share other people’s posts and share one blog post of your own – make sure it’s not promotional.
Triberr 25 mins/3x per week – more content, more community building. Instead of Triberr, I sometimes switch to Pinterest and Instagram, especially if I’m working on stuff that is more visual, like layouts for books, so if you’re a more visual person, you can switch out Triberr and even Twitter with Instagram and Pinterest.
Work/write – I write a lot of posts and answer questions, and do content while I supporting others, so the majority of my day is taken up there. If it’s quiet, I get to write, if it’s busy, I’m doing a lot of ‘paying it forward’.
Email – 10 mins twice a day for marketing information via newsletters etc.(2hrs)
I then stop for lunch and write or do other work.
Repeat three days a week (except the stuff that’s daily). Ok, so it’s not quite 10 hours, and sometimes I’m faster than I think with the stuff I’m doing.
My biggest marketing primer tip?
I do my email DEAD LAST. It’s important – really important – not to do your email first. If you do, you’re reacting for the rest of the day. So I promote in just under 10 hours a week. If I’m doing a blog or other promotional tour, it goes up (naturally), and some of that is sharing other people.
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